How do you catch the attention of New Yorkers. Putting your message everywhere they are and generally not at home. StreetEasy, a New York-centric apartment finder website and app, asked to create a relevant Out of Home and Online campaign. Using truths about living in New York, we used the Subway, buses, taxis, shelters and just about anywhere you could put a message and talked to the hills and valleys of finding your space in New York.
Client: StreetEasy
Illustration: Tulips and Cucumbers
Agency: Goodby Silverstein and Partners New York.
