The World’s Purest Taste Test. Global documentary project for Burger King. Campaign production was a full 360 endeavor. Included not only a short film, but also all of the content for Television, Print, Web, OOH, and In-Store. While it went on to win awards, getting parodied on SNL was by far the most amazing. It closed the loop on 360 for sure.
Agency: Crispin Porter + Bogusky.
Directed by Stacy Peralta.
